We have found that submitting articles to article directory websites that link back to the client’s site is one of the best backlinking techniques and helps in two ways. One, depending on the article website that is linking to the client’s site – it helps it move up the Google rankings. Two, there are many people that go to these article websites and look up many things. Sometimes, when they come across our articles, they click on the link leading back to the client’s website (this would be called referral traffic).
Per client, we have professional writers that put out two to four articles per client weekly, giving the client’s website maximum exposure as well as helping it move up the Google rankings or SERPs (Search Engine Return Pages). We put most of our effort in this area since it seems to work the best for our clients in the past. We’ve seen that other websites link back to our articles to give even a wider promotion.