Link Power
I have done plenty of backlinking for various client's sites. Whether it be woodturning, beauty supplies, or clothing websites, I actually increased my ranking in the SERP's by just doing backlinking. I wouldn't advise it for every site - I would like to do backlinking and SEO for all sites that I work on, but there are times that my clients feel that their site is optimized tightly, and they request only one way links.
So how do I move a site up in the Google ranking in only doing backlinking? There are a couple things that I do - one is sort of a secret - but I'm going to reveal it anyway. I'm not expecting any SEO specialist to grab my ideas and use them against me. More than likely, they are competing in different niches, so I'm not worried at all.
One of the first things I do in my link campaign is look for relevant sites. Like I explained in my other article, Linking And SEO, if my client's site is about classic cars, I don't go to a forum or blog that is about pets and link from there, I go to a site that has a similar subject as my client's. Quality linking is not leaving a signature link from an irrelevant blog/forum. Google will not award you as much.
When I am on a relevant site, I make sure that this forum/blog is "DoFollow". I have a special tool on my laptop that will highlight links in red if it is a NoFollow link. I look at other people's sig links, and if it is highlighted red, I move onto another blog. I used to go into the source code and look for "rel='noFollow'" by the sig links, if there were none, then I would leave a comment. But those were the old days. The tool I use to show the NoFollow links in red is called "SEO for FireFox" - and obviously use the FireFox browser. This little tool has saved me so much time - and if I don't want to see any noFollow links when I'm not doing any work but just surfing the net for fun, I can turn it off. This is a must have for the serious minded SEO professional.
The second thing I do in finding new DoFollow blogs is by going to a Do Follow Search Engines. I type in my client's website subject and get a list of blogs that are DoFollow. Here is where I have to watch what site I choose. There are a lot of blogs that may have an article concerning that is relevant to my client's site, but the whole site is really about something else. I will still add a comment and leave a sig link there, but I still prefer a site that is totally relevant to my client's site.
Continue on to the second part of this article, Link Power II.